Social Media Management As A Side Hustle?

THE IDEA

Most business (especially brick and mortar, mom and pop types) aren’t fully embracing online platforms to get more customers.

You can add value and start a side hustle by managing their social media accounts.

PROS

  • For most, this is relatively simple work that requires content curation, link sharing, some graphic design, engagement of customers, etc.
  • Also, there are a lot of tools allowing you to schedule posts and track engagement across various platforms all in one place. This makes room for some automation and scale.
  • If you want, this can become a full time gig. I have a buddy that manages social media for a company as an employee.
  • Or you can go the more business route and get clients based on a recurring fee. I’ve seen clients pay anywhere from $500 – $3,000 per month depending on the value proposition.

CONS

  • While you may be able to automate some tasks it can be difficult to completely cut off from the work. Essentially, you have to represent the company and deal with customers 24/7.
  • You’re also like a Customer Service Rep because you’ll be dealing with complaints on a daily basis.
  • You’re going to have to truly represent the company or companies you manage social media for. They’ll be counting on you to put their best image forward. Acting in a way that doesn’t align with the brand could have the audience and company going after you.
  • It’s possible you’ll be micro-managed. The company may heavily critique your work to ensure it’s all 100% aligned with their brand.
  • You may be asked for much more than you anticipated. Or your work may be disregarded as less important. So you’ll need a way to be able to measure your performance through KPI (key performance indicators) reports and demonstrate the value you’re providing to the company.

VS Digital Flipping

  • No “method” is 100% easy or hands off. And I actually like the idea of Social Media Management for beginners because it’s in an area that most beginners are very comfortable with. However, I feel Social Media Management will require much more time than a typical side hustle. This is why I favor Digital Flipping for beginners.
  • In this case, this would be a service I’d teach you to flip. So instead of having to be the expert in social media or keeping up with the evolving trends… we’d, instead, outsource this work to an expert.
  • For a beginner, Digital Flipping would be easier because we can act as an agency. For example, you find a client that needs this service and they’d be willing to pay $1,000 per month. We’d find a social media manager for $200 per month and then keep the profits.
  • I share exactly where to find these sorts of buyers and experts to outsource to in my Digital Flipping Course.