Yesterday, I mentioned two things to make money.
I’ll repeat that:
1. You need to be able to reach people with a problem
2. You need to be able to offer a product that solves their problem
But you also want to make sure… these people spend money on your solution!
What’s the point of putting in effort and time into a business… only to find out no one buys!?
Now, there’s a couple ways of finding people that spend money.
1. You can “attract” buyers to you.
This is marketing.
Think of things like SEO or paid advertising. Those efforts attract buyers to you.
If you’re a beginner, though, this can be a problem. Because SEO takes a lot of time.
Paid advertising is much faster, but unless you have thousands (I recommend at least $3k) to spend on campaigns and split-testing… it isn’t a beginner-friendly option.
So what’s the next way of finding people that spend money?
2. You go straight to the buyers
For a beginner, this is probably your best option.
First, you cut out MONTHS of your time compared to SEO or other “free attraction marketing” methods.
Second, it doesn’t cost you thousands of dollars, like paid advertising does.
And one of the best places to find people that spend money is Upwork.com.
There are around 130,000 people willing to spend money on that platform every single day.
They tell you exactly what they want and how much they’re willing to pay. It doesn’t get any more beginner-friendly than that.
So if someone wants to pay $150 for a logo, you outsource it to someone else for $5, and then profit the difference.