AdWords is Google’s pay-per-click (PPC) advertising network. You’ll usually see these ads as the top 3 search results whenever you submit a Google search.
By advertising on AdWords you can leverage Google’s massive amount of traffic. And you can start getting traffic to your offers instantly.
- Fast results. You don’t have to spend months building an audience. Once you setup an ad campaign you can start getting clicks to your website right away. And potentially, start seeing sales roll in.
- First page of Google. Advertising on AdWords guarantees your ad will show up on the first page of Google. So you’ll be able to leverage the massive amounts of traffic Google has.
- Faster data. With PPC advertising, you collect data much faster. You can get thousands of visitors per day to your website. This allows you to split-test and see what works best. You’ll be able to see which keywords are most profitable, which countries bring in the most customers, and which elements on your landing page increase sales.
- Cash investment. You’ll be paying for each visitor that clicks your ad. Hence, the name pay-per-click (PPC) advertising. And according to this 2016 study, the average cost-per-click (CPC) is $2.32 across all industries. Now, your CPC will depend on your industry and campaign setup. But for a beginner, this can be a very expensive learning experience. Imagine spending $232 per day to get 100 visitors to your site. And if you can’t get do that profitably the traffic stops.
- Learning curve. Setting up and optimizing an AdWords campaign requires a steep learning curve. Chances are, you’re not going to be profitable out of the gate. And you may not even be profitable on the front-end. You’ll need to learn how to optimize campaigns and funnels. Study up on negative keywords, geo-targeting, day-parting, EPC, copywriting, direct response marketing, landing page optimization, email marketing, and so much more.
- Compliance issues. Google can be strict with how you can advertise. Chances are, you’ll have to go through several versions of your landing page design. Of course, your offers must follow their rules, too.
VS Digital Flipping
Google AdWords is a great way to get a lot of targeted traffic to your website and offers. But, this is definitely NOT beginner-friendly. AdWords is very advanced territory. I only recommend it to experienced entrepreneurs with more spare time and bigger pockets. If you’re a beginner with little capital then Digital Flipping may be a better alternative for you.
- Little learning curve. Digital Flipping doesn’t require a massive learning curve. This is because I removed a lot of the steps where beginners usually go wrong. For example, you won’t have to learn how to setup and optimize a profitable PPC campaign. And you don’t have to learn how to build an audience. Instead, we go straight to buyers who have their credit cards ready. Also, you won’t have to learn how to create or source a product. Instead, we outsource product fulfillment. For example, imagine someone wants a website designed for $500. You then outsource the work to someone who can do it for $100. Then you profit $400. That’s Digital Flipping.
- No upfront investment. With Digital Flipping, you don’t have to risk any cash upfront. Refer to the past example. If a client is willing to pay $500, then those funds are secured in escrow. So you’re guaranteed that money as long as you deliver the service the client needs. By the way, I show you where you can outsource products and services for as low as $5. This makes it easier for a beginner because you don’t need much capital. And it’s practically no risk.
- Now, Digital Flipping definitely doesn’t have the scale that Google AdWords has. But, for a beginner, this is a better way to start. It doesn’t require a big time commitment to learn. And it does not require a lot of risk. Once you build up funds and experience with Digital Flipping then consider using more advanced strategies such as Google AdWords.